Mito, oh no! Mito Pereira led the final round of the PGA Championship for 17 holes, and he stood on the 18th tee as the leader needing a par to win. He made double and finished tied for third. A lot of critics have blamed his decision to hit driver on the 72nd hole with...
Shark: 30 For 30 “This one might go down as one of the greatest final-round collapses in major tournament history” says the famous, soothing voice of CBS broadcaster Verne Lundquist. The line was given just as a golf ball takes a peak into the hole before rolling by on Augusta National’s 15th green. The player...
Remove Titleist from the equation and you have a real battle for market share in the golf ball department. In fact, Callaway has emerged as the strong #2 reaching the mid 20’s in market share behind the success of their Chrome Soft line. The company expects to own even more of the ball market by...
It’s been a heavyweight battle the past few seasons to see who wears the crown of golf’s best driver. The big dogs Callaway and Taylormade are at it again with their 2022 offerings. SIM and MAVRIK were good. SIM2 and Epic Speed were great. How much better are the new sticks; or better yet, how...
When we talk custom fitting we are usually talking about your irons, driver, and fairway woods. We throw around terms like center of gravity, launch angle, spin rate, and smash factor. But when it come to wedges, outside of maybe lie angle or loft-gapping, you rarely hear a player say to his buddies, “Hey Marty,...
Besides the perfect, sunny, 75° day in May, the holidays are my favorite time of year. I’m a big kid at heart, and contrary to popular belief, I really do enjoy giving more than receiving. A few weeks ago I compiled a group of some of the best golf gifts that should be on your...
The #1 gift in golf for the last 20 years has been a box of Titleist Pro V1 golf balls. Every player would be thrilled to receive them, because most won’t pay the $50 to treat themselves. But golf balls are an extremely boring gift and not very original. This year, think outside the box...
The discussion of proper gapping when it comes to wedges in a fitting is a popular one, especially with the emergence of stronger lofts in iron sets. Pitching wedges at 44° of loft has become the norm, so you’re seeing gap wedges approach 48° and 50° territory. The same needs to be addressed on the...
We all know Adidas, Nike, Greg Norman, Under Armour, and Oakley. These are amongst the finest sports and active apparel brands in the world. They set the stage of looking good, feeling great, and performing your best while staying comfortable. But there’s some new players in town, err on the links, that flip the script...
There’s extra-stiff, stiff, regular, and light…or senior flex. We know these as the different shaft flexes offered in golf clubs. Most notably everyone wants to talk shaft flex when it comes to their driver, and everyone wants to talk their swing speed when it comes to selecting a flex. Sure that is an important variable,...
